The brief was to create artwork for a gondola in the departures duty free store featuring Australian Crafted Spirits - brands such as Ink Gin, 23rd Street and Four Pillars.
The inspiration behind the design draws from the machines used in distilleries. The style of the design was to be ‘crafty’ to match the nature of the spirits.
The design was also used on a cake stand in the Satellite store and a flexface in the arrivals duty free store.
The brief was to create new artwork for ‘Australian Crafted Spirits’ for the Perth Duty Free stores.
It was a different concept to the one used in the Melbourne Duty Free stores as they wanted something new for the opening of the Perth stores.
The style of the artwork they were after was similar to that of Hendrick’s Gin, which I used as one source of inspiration. It is slightly quirky with the pocket watches hanging down, but it is a lot more restrained and refined to suit the business.
A large wall graphic, covering 2 walls was created and was based on the final concept I created for the light box. This is the short wall with part of the artwork.
A large wall graphic, covering 2 walls was created and was based on the final concept I created for the light box. This is the long wall, where the majority of the artwork is featured and carries on from the short wall.